yesterday i had to take a trip into town for work, my destination was tottenham court road.
Now tottenham court road station has some really cool new advertising. instead of the boring, old fashioned usual adverts you get on the walls as you go up the escalator they have fancy new LCD screens showing all manor of animated adverts.
Now they've had this for a number of months now and nobody seemed to really make good use of it - still pretty much the same conventional adverts as before just in digital format.
But yesterday's advertising delight was pretty cool.
It was an advert for the new sony bravia TV's - you know the advert with the coloured balls?!
Well some clever person decided to use every screen on the way down the escalators for one advert. the coloured bouncy balls started at the top and bounced all the way to the bottom going from screen to screen finishing with the "colour like no other" tag line and then a picture of the TV.
Take a look (cheers hoylus)
it was pretty cool i was impressed! i'm not suggesting you take a trip there just to see it but keep an eye out on the tube for more stations to pop up with the fancy screens.